She didn’t just bomb her pitch.

She lost accelerator spots, network connections, potential partnerships—opportunities that could have been worth tens of thousands in biz development.

Here’s what hit me in that moment:

Storytelling isn’t MARKETING FLUFF. It’s business infrastructure.

Here’s something that might surprise you: storytelling isn’t a marketing trend. It’s something you’re already doing — every single day. But somehow, when it comes to business, we freeze up. We think storytelling means being naturally charismatic, having dramatic life events, or being “creative enough.” The truth? You don’t need to invent dramatic narratives. You just need to share your truth in a way that makes people lean in. When you do, something fascinating happens in your listener’s brain…

Your story is worth telling, even if you're not a CEO or billionaire. It’s the decisions, shifts, and moments of realization that matter most. Find out why your journey matters and how to uncover the moments that shape your success.

I didn’t launch the product—but I found my calling. This is the story of why walking away from a beautiful idea led me to my real zone of genius: building brands with soul and storytelling at the center.

Stop asking “What does my product do?” Start asking “How do my customers want to FEEL when they use this?”

Because FEELINGS are what people actually pay for. Everything else is just commodity.

The team I coached won the AUDIENCE CHOICE award at their Demo Day.

Your brand's most powerful story can't be discovered from the outside looking in. Those presentation-worthy insights are earned through the work we do in co-creation.

There’s many ways to engage the audience, it’s not super complicated. When you involve your audience, you’re not just delivering information - you’re creating an EXPERIENCE.

Our seemingly unrelated passions often inform each other in unexpected ways - as people and as brands.

Not everything needs to be a story. But everything meaningful has a story behind it.