There’s a story here

Storytelling isn’t a buzzword. And It’s not a marketing trend.

What it is: It’s biology!

As humans, we are literally WIRED for stories.

Our brains light up.

Our hearts beat differently.

Our bodies respond.

There's tons of studies to back this up.

And what I’ve learned after years of helping brands and leaders find their voice:

Not everything NEEDS to be a story.

But everything needs to make us FEEL something.

Sometimes that’s a full story.

Sometimes it’s just a moment.

Sometimes it’s a single line that makes you pause and smile.

I think the best stories aren’t created.

But instead, they’re already there - waiting to be noticed & shared.

So no, not everything needs to be a story.

But everything meaningful has a story behind it.

You just have to be brave enough to find the real one.