Hi, I’m Joana
My career path wasn’t always linear. But every twist was intentional.
It started in New York’s fast-paced agency world, where I transformed complex pharmaceutical narratives into human stories that drove real change. Four years in the city that never sleeps taught me the power of clear communication when the stakes are high.
Then Berlin called. On its TEDx stages, I helped visionaries and CEOs craft ideas worth spreading — and discovered my deepest passion: Storytelling. I watched how the right story could not just move a room, but shift an entire organization’s trajectory. The magic wasn’t just in WHAT was said, but HOW it was told.
Global consulting followed, crafting brand and innovation strategies for names like Porsche, Nestlé, and Deutsche Telekom. This chapter revealed something crucial:
No matter the size of the organization — from startup to global enterprise — brands succeed when they anchor their message in simple, human truths.
Then motherhood changed everything.
I felt the pull to design work around life, not life around work. Stepping into entrepreneurship wasn’t just about building something mine — it was about creating a methodology that honored both strategic clarity and human connection.
Today, I blend strategy, brand consulting, and storytelling expertise to help you:
• Find the emotional and strategic edge that sets you apart
• Build positioning that pulls people in naturally
• Create authentic connections that last
• Lead meaningful change through clear, confident communication
When I’m not helping brands find their voice, you’ll find me chasing after my two kids or creating cheerful illustrations (sometimes simultaneously)
Ready to transform your brand story?