The right story changes things.
I’m Joana, storytelling & brand strategist obsessed with helping brilliant founders, indie brands, and seasoned experts find the story that makes people lean forward.
Whether it’s a pitch that needs to land, a brand that needs a soul, or a career that needs new language.
Story is how you get there.
WORK WITH ME
01
The Spotlight Story Method™
You have a presentation coming up and the stakes are too high to wing it.
Premium 1:1 storytelling and presentation coaching for founders, experts, and corporate leaders preparing for a specific pitch, keynote, board presentation, or demo day.
02
Personal Repositioning Lab™
You’ve spent years building deep expertise. Now you’re stepping into something new.
Premium 1:1 strategic process to position you as the obvious choice - instead of just another voice - in your field.
03
Brand Clarity Sprint™
Your product is great. Your customers love you. Now your brand needs a story that can grow with you.
Focused brand positioning engagement for founder-led consumer brands that need a story layer to grow beyond their first product.
I believe that story is the most underused strategic asset in business.
Hi, I’m Joana
Brand Strategist
Communication Architect
Storytelling Expert
TEDx Speaker Coach
Mother of 2
I work with brands and leaders to create stories that fuel their mission. From New York agencies to Berlin TEDx stages and years of consulting top global brands, I’ve learned that even the biggest brands connect through simple, human truths.
Today, as an independent brand consultant, I combine my unique blend of brand strategy & storytelling to help brands show up powerfully.
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Stories, strategies and sparks of inspiration about building brands with heart & soul - delivered to your inbox about twice a month or so.
The right story changes the room.
The right story changes the brand.
The right story changes the career.
Let’s find yours.