The right story changes things.
I’m Joana, storytelling & brand strategist obsessed with helping brilliant founders, indi brands, and seasoned experts find the story that makes people lean forward.
Whether it’s a pitch that needs to land, a brand that needs a soul, or a career that needs new language.
Story is how you get there.
I believe that story is the most underused strategic asset in business.
Hi, I’m Joana
Brand Strategist
Communication Architect
Storytelling Expert
TEDx Speaker Coach
Mother of 2
I work with brands and leaders to create stories that fuel their mission. From New York agencies to Berlin TEDx stages and years of consulting top global brands, I’ve learned that even the biggest brands connect through simple, human truths.
Today, as an independent brand consultant, I combine my unique blend of brand strategy & storytelling to help brands show up powerfully.
Let’s connect on social!
