Your story is the source code for everything‍ ‍you’re trying to build. 

And probably also your most underused asset. 

You’re brilliant at what you do.
But when it comes to getting that across, something gets lost. The pitch comes out smaller than your idea actually is. All your facets feel like competing identities instead of integrated strengths. You built something before you had a narrative around it. Right?

You’re too close to your brand to see what makes it extraordinary.

The good news: You don’t need to become a marketer or a polished speaker.

You need someone to help you uncover the story that’s already there!

And then have the guts to lead with that. 

That’s what I do.

Your strategic partner (and occasional hype woman) for experts & founders who have the courage to put storytelling at the center.  

BRAND & PERSONAL BRAND

  • identity

  • positioning

  • narrative architecture

  • messaging clarity

  • visibility strategy

SPEAKER COACHING

  • storylining

  • TEDx best practices

  • flow

  • slide structure

  • delivery & confidence

Client Testimonials

Joana found the talk in things I didn't think were interesting
you didn't just listen you reflected back what I hadn't been able to put into words

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