The right story changes things.
I’m Joana Koehl — a storytelling strategist who helps founders, brands, and experts THE the story that makes people lean forward.
Whether it’s a pitch that needs to land, a brand that needs a soul, or a career that needs new language.
Story is how you get there.
How you can work with me
-
Spotlight Story Method
1:1 premium storytelling and visibility coaching for experts & founders who are stepping into the spotlight and need their pitch to match the power of their vision.
-
Brand Clarity Sprint
A focused strategy day for founders and early-stage startups on the cusp of growth who feel stuck in brand chaos.
-
Custom Projects
From storyline coaching to team trainings, let’s discuss what serves you best!
ABOUT ME
Brand Strategist
Communication Architect
Storytelling Expert
TEDx Speaker Coach
Mother of 2
Hi, I’m Joana
I work with brands and leaders to create stories that fuel their mission. From New York agencies to Berlin TEDx stages and years of consulting top global brands, I’ve learned that even the biggest brands connect through simple, human truths. Today, as an independent brand consultant, I combine my unique blend of brand strategy & storytelling to help brands show up powerfully.
Build a brand story others can believe in, too
·
Own your story with confidence
·
Connect the dots
·
Build a brand story others can believe in, too · Own your story with confidence · Connect the dots ·
MY PROCESS
Whether you’re leading a brand into its next chapter or launching something new with heart, THIS is the moment to sharpen your story.
We’ll work together to uncover the message at the very core of your mission — and build language that carries it out into the world (and into the hearts of your audience).
We’ll use my signature EDGE Framework™ to get there.
Because I believe that every brand has an edge waiting to be uncovered.
My Signature Method: EDGE
-
E - ESSENCE
Uncover the emotional core of your brand. Your Why, your beliefs, your truth.
-
D - DIFFERENCE
Clarify your unique perspective. What makes you unmistakable?
-
G - GOLD
Uncover the hidden, refined truth that gives your brand lasting value.
-
E - EXPRESSION
Bringing it all to life in messaging and storytelling.
