Uncover your Edge — and shape the brand narrative that fuels your mission
You know your vision inside and out.
You live it, breathe it, dream it.
But somehow, when you try to explain it…
…something gets lost in translation.
That’s where I come in.
Through deep listening and strategic clarity, I help you uncover your Edge — and shape it into the brand narrative that fuels your mission.
A 1:1 brand clarity experience that transforms your hidden gems into your most powerful story.
“Find your Edge and go ALL in on it.”
— Tom Rinks
I’m 100% convinced that every brand carries an edge — that unique, unmistakable, and powerful thing that goes beyond the logo.
Most of the time, it’s hiding in plain sight.
My role is to guide you in finding it — and shaping it into a brand story that lands in people’s hearts and sticks in their minds.
In an oversaturated world, it’s not enough to be just good.
Your uniqueness is your power. Your clarity is your edge.
Let’s make it visible — and build everything from there.
How We Shape Your Brand Foundation
Step 1:
A deep-dive session (remote or in-person) designed to surface the core of your brand.
During this workshop, we move through my signature EDGE Method™ to uncover what’s already inside your brand:
Essence – The emotional core of your brand. Your Why, your beliefs, your truth.
Difference – Your unique perspective. What makes you unmistakable?
Gold – The hidden, refined truth that gives your brand lasting value.
Expression – How your story comes to life in way that moves people.
Step 2:
Our insights translated into a Core Narrative — a strategic story framework that becomes your brand’s backbone, not just for today, but for where you're going next.
Step 3:
Refine and activate your narrative: aligning leadership, marketing, team culture, and visibility efforts around one shared, compelling story that aligns with your business strategy.
You’re in the right place if right now
You’re building something big — but the message isn’t clear
Your vision is clear in your mind, but gets fuzzy when you share it
You’re growing a team and need one aligned story
You don’t want buzzwords or fluff, but real language that lands
You want to finally speak with more confidence and clarity — online and in person
Get in touch.