Build a brand message that moves your mission forward

Brand Clarity and Narrative Strategy for leaders who are done playing small with big visions

You’re in the right place if right now

  • You’re building something big — but the message isn’t clear

  • Your vision is clear in your mind, but gets fuzzy when you share it

  • You’re growing a team and need one aligned story

  • You don’t want buzzwords or fluff, but real language that lands

  • You want to finally speak with more confidence and clarity — online and in person

ABOUT ME

  • Brand Strategist

  • Communication Architect

  • Storytelling Expert

  • TEDx Speaker Coach

  • Mother of 2

Hi, I’m Joana

I help purpose-driven brands and leaders build narratives that match their mission. From New York agencies to Berlin TEDx stages and 10 years consulting top global brands, I’ve learned that even the biggest brands succeed through simple, human truths. Today, I combine my unique blend of brand strategy & storytelling to help Love Brands show up in the world in a way that lands in people’s hearts AND moves the business forward.

Build a brand story others can believe in, too

·

Own your story with confidence

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Connect the dots

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Build a brand story others can believe in, too · Own your story with confidence · Connect the dots ·

MY PROCESS

Whether you’re leading a brand into its next chapter or launching something new with heart, THIS is the moment to sharpen your story.

We’ll work 1:1 to uncover the message at the very core of your brand — and build language that carries it out into the world (and into the hearts of your audience).

We’ll use my signature EDGE Method™ to get there.

Because I believe that every brand has an edge waiting to be uncovered.

My Signature Method: EDGE

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    E - ESSENCE

    Uncover the emotional core of your brand. Your Why, your beliefs, your truth.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    D - DIFFERENCE

    Clarify your unique perspective. What makes you unmistakable?

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    G - GOLD

    Uncover the hidden, refined truth that gives your brand lasting value.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    E - EXPRESSION

    Bringing it all to life in messaging and storytelling.

LET'S WORK TOGETHER

If you’re too close to your message to describe it clearly — you’re not alone.

That’s exactly where we begin.

Client Feedback Storytelling Expertise WHY

LET’S CHAT

Your next chapter deserves a brand story that’s clear, confident, and true.