The case for Inside Out Consulting

There are two types of consulting:

OUTSIDE IN: Where experts drop in with ready-made solutions
INSIDE OUT: Where transformation happens through collaboration

After years in brand strategy, I'm firmly in the SECOND camp. 🙋‍♀️

A glossy PPT with ROI and sexy frameworks delivered straight into your lap are great!

BUT (not to be a party pooper): your brand's most powerful story can't be discovered from the outside looking in.

It emerges when we roll up our sleeves and dig deep to:

🏗️ Uncover the authentic stories that make your brand UNIQUE
🏗️ Challenge assumptions about who you REALLY are
🏗️ Transform your brand strategy into a STORY that actually resonates

Don't get me wrong - you'll get your beautiful presentation at the end.

But first, we're going to break a cognitive sweat together. 🥵

Cuz powerful brands aren't built from templates and shortcuts!

They're crafted through inside-out collaboration, unearthing your unique story, and creating a strategy that's authentically yours.

Those presentation-worthy insights are earned through the work we do in co-creation. 🤗 And it's so much more fun anyways.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.