What if your story could pull in investors, clients, and opportunities — without you chasing them down?

Introducing

SPOTLIGHT STORY METHOD

In just three sessions and one rehearsal,
you’ll craft a message so clear and compelling it attracts clients, press, and opportunities—and makes you the one to remember.

Spotlight Story Method is premium storytelling and visibility coaching for founders who are stepping into the spotlight and need their pitch to match the power of their vision.

Become the story your audience can’t stop telling their friends about in 3 Power Sessions + 1 Spotlight Rehearsal.

“Reaching out to you was the best idea! Our presentation has completely transformed after working with you. We are incredibly happy with the results”

“You didn’t just listen - you reflected back what I hadn’t been able to put into words. You helped make my vision clear!”

You don’t need to be Beyoncé to have main-character energy.

Does this sound familiar?

✔️ Your heart is 100% in it but every time you pitch, you feel like you’re underselling your vision and overcomplicating your message.

✔️ You’re getting invited to speak and pitch more often, but that voice in your head keeps whispering “Why would anybody care about this story?”

✔️ Your team keeps telling different versions of your story, making you cringe a bit every time you hear how they explain what you do to potential clients or investors.

✔️ You know sometimes you have to be the face of your brand, but the thought of stepping into the spotlight makes you want to hide behind your slide deck.
 

✔️ You’re so deep into your story that you forgot what it’s like to hear it for the first time, so you struggle to identify the most relevant and memorable key points.

✔️ You know authenticity is important, but you’re not sure how to distinguish between building empathy and simply oversharing. 

✔️ You’re afraid to be judged by a “business audience” and come across as unprofessional if you show vulnerability. 

Hi, I’m Joana!

I’ve spent my career being the translator between brilliant minds
and the people who need to understand them.

If I had to name my MAIN LEARNING in my squiggly Communications career spanning

  • 15 years

  • 2 continents

  • half a dozen industries

it’s HOW TO TELL A STORY THAT MAKES PEOPLE CARE.

I’ve learned that the best stories are waiting to be uncovered.

And your story - the one that’s going to attract investors, clients, and opportunities - it’s already there. 

You’re just too close to it to see which parts will make your audience lean forward and say “tell me more.”

I’ve helped tell stories and coach storytellers in a variety of environments:


/ CNN London: Distilling complex stories into 60-second pitches that cut through the noise

/ Global pharma campaigns: Making scientific breakthroughs accessible without dumbing them down

/ Sustainable food startup: Turning urgent climate messaging into information that people actually could relate to in their daily lives

/ TEDx coaching: Helping speakers from ALL walks of life turn their expertise into unforgettable talks

/ Strategy consulting: Translating corporate vision into stories that get boards to say YES and investors to stay on board

What I do isn’t magic - it’s pattern recognition.

I spot the gold in your story that you can’t see because you’re living it every day. 

Then I help you structure it so it hits different for everyone else.

I don’t change your vision. I amplify it.

Because here’s what I know after working with founders, leaders, entrepreneurs: 

You don’t need to be Beyoncé to have main-character energy.

You don’t need a different story.

You need YOUR story told in a way that makes perfect sense to people who aren’t inside your head 24/7.

“Your ability to ask the right questions and guide us through the process made a huge difference.”

“Our pitch became the foundation for creating a new brochure, which we now share during meetings and with potential partners to showcase our work and explore collaboration opportunities.” 

You don’t need a unicorn startup to tell a billion-dollar story.

Here’s what we’ll do so you show up powerfully in your next high-stakes moment:

👏 Polish up your existing presentation draft to identify the story that REALLY needs to be told

👏 Create a story structure that makes your vision RESONATE with your target audience

👏 Identify moments you want to be equipped for and tailor a slide outline that supports your story without overwhelming your message

👏 Rehearse your moment with a timer and live feedback on delivery and presence

After you worked through the Spotlight Story Method, you will:

🪞 Have a narrative that feels like YOU and resonates broadly - with both business insiders and newbies to your industry

🎹 know exactly how to speak to your vision according to the moment, like playing different songs on the piano

☕️ know how to show up as authentic and relatable during a pitch as you do when you’re hanging out with friends

🎯 Have alignment between your team and your voice so everyone’s telling the same powerful story

🕶️ Have the confidence to handle Q&A like a leader, not a deer in headlights

🧲 Create natural magnetism that attracts opportunities without performance pressure 

“We feel that now we are able to refer to data and communicate impact numbers more effectively.
This has helped generate stronger emotional responses and a sense of awe around our work and achievements.”

Let’s get into the details!
This is exactly what we will work on:

  • Power Session 1

    Extensively discuss your story, vision and identify themes, blind spots, gold nuggets for the spotlight moment(s). This is a deep listening, judgment-free, empathy session where I ask A LOT of questions.

    Based on this information, I will prepare feedback and strategic guidance on the material you have, e.g. existing talk outline and slide deck. This will be the basis for the next Power Session.

  • Power Session 2

    Comb through our draft storyline to tighten the flow, maximize the impact, and make sure your message SINGS according to audience, time constraints, set up, etc. 

    Here we will also brush up your slides according to my favorite rule “less is more”. I’ll make suggestions to improve headlines, text hierarchy, images, data visualization, and high level design elements. 

  • Power Session 3

    We will have another iteration of refining your slides and match them with your talk.

    In this session, we will discuss other moments you want your story to be ready for and package messages that you can re-purpose easily and adjust as needed (story framework)

  • Rehearsal Session

    Almost show time! We’ll run through your presentation with a timer and I provide feedback on your delivery—including ways to strengthen audience connection, enhance your body language, and refine the overall flow and emotional impact of your talk.

Here’s an exact breakdown of what you get in the Spotlight Story Method

  • 3 x 1:1 Storyline Power Sessions Sessions (90 Min each) to deeply understand your story, identify the narrative and key messages, and harmonize your script with your slides.

  • 1 x 1:1 Rehearsal Session (60 Min) to polish your presence and speech for the big moment.

  • A crystal-clear pitch you’re excited to deliver because it actually sounds like you

  • A presentation slide outline that supports your story (without overwhelming your message) so that you can deliver with confidence, not hide behind your deck

  • A story framework you can adjust for different occasions (podcast interview, speaking gig, press feature, etc.)

  • Story structure that makes your vision memorable for your audience (including those who are new to your niche)

  • More aligned press features, clients, speaking gigs, and share-worthy moments

  • Message Clarity Map™ – A simple structure to distill your mission into one unforgettable line

  • Confidence Cues Checklist™ – Tools to shift from self-doubt to main-character energy

  • Story Soundcheck Sessions – Optional audio reviews to fine-tune tone, flow, and delivery

The investment

Option 1: PAY IN FULL

€1,800

+ 19% VAT

Option 2: PAYMENT PLAN

3 x €600

+19% VAT

Next Steps

▶︎
Ready to get you prepped for your spotlight moment? Complete your payment to kick off your Spotlight Story Journey!

▶︎
I will send you a detailled questionnaire to understand more about your background before we hop on our first call. 

▶︎
We’ll schedule our first Storyline Power Session!

▶︎
Meet with me 3 times for 90 min + 1 rehearsal for 60 min to polish up your story and make you SHINE. 

▶︎
Put your Spotlight Story to the test and get ready to attract opportunities! 

 FAQs

    • The Spotlight Story Method is designed for first and second-time founders and emerging entrepreneurs who:

      • Are getting invited to pitch, speak, or present more often

      • Have a clear vision but struggle to articulate it in a way that lands

      • Want to show up authentically without sounding “salesy” or rehearsed

      • Are ready to invest in their visibility and growth (not just surviving day-to-day)

      • Value personalized, strategic guidance over generic templates

  • Not true. Every founder has a compelling story. You’re just too close to yours to see it. Your story isn’t about being the most dramatic or unique. It’s about being the most RELEVANT to the people you’re trying to reach.

  • Here’s the thing: I don’t teach you to be someone else. I help you be MORE of who you already are. The Spotlight Story Method isn’t about putting on a performance - it’s about finding the clearest, most compelling way to share what’s already true about you and your vision.

  • Hey, I believe everything is figureoutable! But I also know that sometimes you need support in seeing the part in your own story that make other people lean forward.

    (It’s a little bit like trying to edit your own writing or cut your own hair.)

    I’m not here to take over your vision. I’m here to give you the compass and blueprint so YOU can tell your story with confidence. Think of me as your translator - I help you turn the brilliant thoughts in your head into words that land with everyone else.

  • I get it, it’s an investment. But think about it like this: What’s the cost of NOT being able to clearly communicate your vision? How many opportunities could you miss because you can’t articulate what you do in a way that makes people say “tell me more”? How many potential investors, clients, or partners have you lost because your message didn’t land? I believe learning how to tell our story is one of the most valuable assets a person and a business can have. 

  • Immediate confidence boost in high-stakes conversations

    Clearer team alignment (everyone tells the same story)

    Better pitch performance (more investor meetings, speaking opportunities)

    Stronger networking results (people remember and refer you)

    More authentic marketing that actually converts.

    The ROI isn’t just financial - it’s operational efficiency. When your story is clear, everything from hiring to marketing to fundraising gets easier.

  • Clarity saves time. The Spotlight Story Method is designed for busy founders. Four focused sessions over a few weeks, and you’re done. No endless revisions or months-long processes.

  • The Spotlight Story Method specifically addresses this. We don’t just craft your story - we rehearse it until it feels natural. You’ll have a clear structure, key talking points, and practiced transitions so you never have to wonder “what do I say next?” Plus, when you’re telling a story that actually feels like YOU, the nerves settle down. It’s way easier to be confident when you’re not trying to remember someone else’s script.

“On the first day of our collaboration, answering your questions about us, who we are, what we do, how we do it, and what we aim to achieve, helped us take ownership of our objectives. It also made us reflect on certain aspects we hadn't fully considered, which helped us gain more clarity and focus. The work done with the Miro Board reviewing every part of our pitch was super useful!”

“Your ability to ask the right questions and guide us through the process made a huge difference.”

“There’s no comparison to the original draft! Our first draft even caused some disagreements between us. Then, when we started presenting it to the accelerator team, the feedback was not great, we had a lot of flaws and many changes to make. We felt a bit lost and were rushing through it. The final result, however, was a 10/10 compared to what we initially had!”

Listen, I know there’s a lot to take in here!

I get it. 

But here’s what I want you to remember: 

You didn’t start this business to stay small and invisible.

You have something important to share with the world - a solution that matters, a vision that could change everything for the people you serve.

Don’t let an unclear story be the thing that keeps your brilliance hidden.

You don’t need a unicorn startup to tell a billion-dollar story.