Build a brand message that moves your mission forward
Brand Clarity and Narrative Strategy for leaders and entrepreneurs who are done playing small with big ideas.
You’re in the right place if right now
You’re building something big — but the message isn’t clear
Your vision is clear in your mind, but gets fuzzy when you share it
You’re growing a team and need one aligned story
You don’t want buzzwords or fluff, but real language that lands
You want to finally speak with more confidence and clarity — online and in person
ABOUT ME
Brand Strategist
Communication Architect
Storytelling Expert
TEDx Speaker Coach
Mother of 2
Hi, I’m Joana
I work with brands and leaders to create stories that fuel their mission. From New York agencies to Berlin TEDx stages and years of consulting top global brands, I’ve learned that even the biggest brands connect through simple, human truths. Today, as an independent brand consultant, I combine my unique blend of brand strategy & storytelling to help brands show up powerfully.
Build a brand story others can believe in, too
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Own your story with confidence
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Connect the dots
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Build a brand story others can believe in, too · Own your story with confidence · Connect the dots ·
Work with me
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1:1 Story Coaching
Work directly with me to clarify your message, develop your signature story, and polish that pitch. Whether you’re developing a presentation, need to freshen up your communication, or thinking of building your personal brand, we’ll co-create a strategy that feels like you.
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Storytelling Trainings
I design and facilitate interactive and bespoke workshops for teams and organizations who want to communicate with more impact. I’ll help your people discover their stories and learn to share them in ways that truly connect with stakeholders.
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Custom Projects
Got something specific in mind? Let’s talk about how we can work together. From brand strategy sessions to presentation coaching, I’m open to exploring what would serve you best.
MY PROCESS
Whether you’re leading a brand into its next chapter or launching something new with heart, THIS is the moment to sharpen your story.
We’ll work together to uncover the message at the very core of your mission — and build language that carries it out into the world (and into the hearts of your audience).
We’ll use my signature EDGE Method™ to get there.
Because I believe that every brand has an edge waiting to be uncovered.
My Signature Method: EDGE
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E - ESSENCE
Uncover the emotional core of your brand. Your Why, your beliefs, your truth.
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D - DIFFERENCE
Clarify your unique perspective. What makes you unmistakable?
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G - GOLD
Uncover the hidden, refined truth that gives your brand lasting value.
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E - EXPRESSION
Bringing it all to life in messaging and storytelling.
If you’re too close to your message to describe it clearly — you’re not alone.
That’s exactly where we begin.
LET’S CHAT