This is specifically designed for independent, founder-led consumer brands that have existing traction — customers, sales, maybe retail presence — but lack a clear brand positioning and narrative. If your team struggles to explain what your brand stands for beyond the product, or if every new launch feels like a gamble, this is for you. It’s NOT personal brand coaching (that’s my Personal Repositioning Lab) and it’s NOT pitch coaching (that’s the Spotlight Story Method).

Ideally 2–5 people from your side. This should include the founding team and anyone who plays a key role in brand decisions. Enough people for rich discussion, small enough for meaningful co-creation.

A sprint is an intensive, focused strategic engagement designed for maximum results in minimum time. But unlike a one-day workshop, the Brand Clarity Sprint includes extensive prep work before we meet — I’m conducting interviews, auditing materials, reviewing competitors, and arriving with hypotheses before we ever sit down together. The workshop itself is two half-day sessions, and then I spend additional time synthesizing everything into your Brand Playbook. It’s sprint energy with consulting depth.

Internal exercises usually fail for two reasons: there’s no external perspective to challenge assumptions, and there’s no structured framework to turn insights into actionable output. The Brand Clarity Sprint solves both. I bring the outside lens and the methodology (the EDGE Framework), and you walk away with a tangible, usable document — not post-its on a wall that get forgotten by Monday.

This isn’t about intelligence. It’s about proximity. You’re too close to your own brand to see what makes it truly special. The details that feel “obvious” to you are often the exact things that make customers fall in love. I bring the external perspective and strategic structure to reveal what’s already there — and organize it into something powerful.

A branding agency typically takes 3–6 months and costs 3–10x as much. They often impose a brand identity from the outside. The Sprint is co-creative: we build your positioning together, which means it actually sticks because your team owns it. And unlike agency work, the Sprint focuses on the strategic narrative layer — the story, positioning, messaging, and voice — which then becomes the brief for any visual or design work you do next.

Your marketing team is trying to execute without a clear foundation to execute from. The Brand Playbook becomes the strategic input they’ve been missing. Once your positioning is clear, their campaigns suddenly have direction, your messaging becomes consistent, and you stop going back and forth on every brief.

No. The Sprint focuses on the strategic layer: positioning, narrative, messaging, voice. However, your Brand Playbook includes a Visual Identity Direction Brief that serves as a detailed creative brief for your designer. In my experience, this is exactly what design teams need to do their best work — and most brands skip this step, which is why their visual identity feels disconnected from their story.

It’s a complete, standalone engagement. You’ll walk away with everything you need to move forward confidently. There’s no upsell, no dependency, no “next phase” required. The implementation support is included to make sure the transition from strategy to execution is smooth. If down the line you want additional support, we can always discuss that, but the Sprint is designed to stand on its own.

Often times brand workshops fail because they’re either too abstract (lots of sticky notes, no outcomes) or too rigid (fill in this template, move on). Mine are neither. I spent six years in strategy consulting designing and facilitating workshops for major brand teams — Porsche, Nestlé, Deutsche Telekom — and I’ve brought that facilitation discipline into every Sprint. Every exercise has a clear purpose. Every discussion leads to a decision. And by the end, you’re not leaving with “inspiration” — you’re leaving with a co-created brand foundation that you built together as a team and that everyone is aligned on. That’s the difference between a workshop that generates post-its and one that generates a Playbook.